.eu awareness survey 2015

In May 2015, EURid engaged Amárach Research to carry out a survey on .eu in order to assess consumer awareness and the use of .eu domain names.

The principle objective was to examine the rate of adoption in contrast to earlier studies and to detect opportunities to incite further adoption.

The survey shows that .eu domain names experienced a marked improvement in awareness since EURid’s last survey carried out in 2010 – up from 56% to 67%. While awareness is generally high in most countries, the countries in Central and Eastern Europe saw significantly higher levels of awareness, along with Italy.

Researched showed that nearly one in four (23%) internet users are planning to register a new .eu domain name in the future – up from 15% in 2010. At national level 75% of internet users in France are most likely to register a .eu domain name within the next 12 months followed by German, Belgium and the UK.

The full report detailing the most prominent findings of the survey, comprising more than 4 900 internet users located across 27 countries, can be found here .