1. .eu Academy Masterclasses
  2. .eu Web Awards Ceremony
17 November 2022
Mechelen, Hotel Van der Valk

Welcome to the .eu day!

On 17 November 2022, EURid held its first ever .eu Day to celebrate and empower all our stakeholders, entrepreneurs and change-makers alike.


We learned about cybersecurity, online customer behaviour and journey within e-commerce platforms, the use of AI and the importance of intellectual property in this environment.

We also celebrated the best .eu websites during our Web Awards ceremony.


Thank you to all the amazing speakers and our guest for making the day memorable!


Please enjoy the recap of the day and .eu Masterclasses.


Please meet the 2022 .eu Web Awards winners via https://webawards.eurid.eu/


.eu Academy Masterclass Speakers

Stefan Kolle

Stefan Kolle is one of the global experts on customer centricity and customer experience.
Mr Kolle will share how to apply tools, technologies and insights so that SMEs can build personalized customer journeys. He gives practical and pragmatic tips and tricks on how to communicate with and provide better service to their customers.

Graham Cluley
Graham Cluley is an award-winning independent security blogger and researcher, podcaster, and public speaker.
Mr Cluley will shares some unbelievable tales on how hacked companies exploit the media to boost their brand; How to cheat at the lottery and win $14.3 million; How to recognizing the insider threat and how you have to remain sceptical to survive.

Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School and Strategic Advisor AI at imec.
Ms Ketelaere will give a simple explanation of the concept of Artificial Intelligence, and indicate steps necessary for correct and ethically responsible use of this technology. In doing so she will present an AI business canvas, which can use to map out the potential value and predefine risks.

Ingrid Baele
Ingrid Baele is the Director IP Advisory Services at Deloitte Belgium, where she focuses on consultancy on IP Strategy and IP & Legal Operations.
Ms. Baele will explain how Intellectual Property (IP) can create a lot of value for the company when properly applied and used as a business asset. The better a mix of IP types is made, the better products and services can be protected and the most value can be created from that IP protection.
Tom de Bruyne
Tom De Bruyne is co-Founder of SUE Behavioural Design and SUE & The Alchemists, two innovation companies specialized in behavioural science. He’s a columnist, TedX speaker and a fellow at the University of Leuven in Belgium.
Mr. Bruyne will share insights on the surprising power of behavioural psychology as a source for innovation.


13.00 - 13.30 Welcome coffee and Guest registration for .eu Masterclasses
13.30 - 17.45 .eu Academy Masterclasses
13.30 - 14.10
Stefan Kolle on Customer Journey
14.10 - 14.50
Mieke De Ketelaere on AI
14.50 - 15.30
Ingrid Baele on Intellectual Property
15.30 - 16.15
Coffee break
16.15 - 17.00
Tom De Bruyne on Customer Behaviour
17.00 - 17.45
Graham Cluley on Cybersecurity
18.00 - 19.00 Cocktail reception
19.00 - 22.00 .eu Web Awards Ceremony - dinner and announcement of the winners