
“Although our business is based in Italy we have customers across Europe and beyond, that is why .eu is so fitting.”

“A .eu says you are “European”, that you are open-minded.”

“ A .eu web address can enable us to expand our business across Europe”

".eu has been an innovative choice to convey a more international image compared to our website’s previous extension."

“Having a .eu web address enables our customers to see that we are a European retailer, an aspect that we work hard to promote.”

‘I chose a .eu domain because, although I am Italian, I consider myself European above all. It’s a question of belonging, not only geographically but also relative to one’s origins.’

‘Having a .eu web address gives customers orientation and shows our identification with our markets.’

"We have a .eu domain name as we are a European brand and we sell mostly to European customers".

“The .eu is giving us a sort of fingerprint. To tell to your customer that comes on the website to look for your services. You know – it's a straightforward way to say where we are from.”

“However, we wanted to expand our activities within Europe, and therefore we have moved towards a .eu.”

“I preferred .eu as it communicates the importance of European culture and helps support my point of view.”