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‘I chose a .eu domain because, although I am Italian, I consider myself European above all. It’s a question of belonging, not only geographically but also relative to one’s origins.’

‘Having a .eu web address gives customers orientation and shows our identification with our markets.’

"We have a .eu domain name as we are a European brand and we sell mostly to European customers".

“The .eu is giving us a sort of fingerprint. To tell to your customer that comes on the website to look for your services. You know – it's a straightforward way to say where we are from.”

“However, we wanted to expand our activities within Europe, and therefore we have moved towards a .eu.”

“I preferred .eu as it communicates the importance of European culture and helps support my point of view.”