Your .eu domain and trademark belong together

Your .eu domain name gives your business a European identity online. Registering a European Union trade mark can help protect the name behind that identity. Together, they can support your brand as your business grows across Europe.

Registering a .eu domain name is a practical way to reach audiences across Europe. It gives your website a recognisable European address and reflects values such as cross-border cooperation, multilingualism and respect for privacy and security.

However, registering a domain name does not automatically protect your business name or logo as a trade mark. If your brand is an important business asset, it is worth considering how to protect it through intellectual property rights.

Why consider a European Union trade mark?

A domain name and a trade mark serve different purposes. Your .eu domain directs people to your website, while a registered trade mark can give you exclusive rights to use a distinctive sign for specified goods and services.

Through the European Union Intellectual Property Office (EUIPO), you can apply for a European Union trade mark covering all EU Member States with a single application. This can be particularly useful if you plan to develop your business in several European markets.

Remember that registering a domain name does not automatically grant trade mark rights, and a trade mark does not guarantee the availability of the matching domain.

How to protect your brand

• Search first. Use eSearch to check for existing trade marks that could conflict with your proposed name or logo. A search helps identify potential issues but does not guarantee that your application will be accepted.

• Choose what to protect. Decide whether you need protection for your business name, product name, logo or another distinctive element. Identify the relevant goods and services for your application.

• Apply through EUIPO. Submit your application via the EUIPO website. The basic online fee is for one class of goods or services, with additional fees for further classes. Check current fees before applying. Registration lasts ten years and can be renewed.

• Secure your domain. Check whether your chosen .eu domain is available, or keep your existing registration details up to date and renew it on time. Visit EURid to find an accredited registrar.

Give your European brand a stronger foundation

A .eu domain name and a European Union trade mark serve different but complementary purposes. Your domain gives customers an online address through which to find you, while trade mark protection can help safeguard the identity they recognise.

Considering both when building your brand can help you make informed decisions, identify potential conflicts early and prepare for growth across the European market.