EURid and EUIPO join forces to support businesses

Your online presence plays an important role in how customers, partners and suppliers discover and recognise your business. Understanding how to manage and protect that presence is an important step in building a credible digital identity.

To help businesses navigate this topic, EURid has collaborated with the European Union Intellectual Property Office (EUIPO) on the Discover Guide: Domain names, understanding your online presence. The guide is part of EUIPO’s IP Support for Business initiative and provides practical information to help businesses understand the role of domain names in their online activities and how they relate to other aspects of intellectual property.

Bringing domain names and intellectual property together

A business's online identity involves several interconnected elements, from its brand and intellectual property rights to the domain names it uses to reach its audience. Understanding how these elements work together can help businesses make informed decisions about their digital presence.

Through our collaboration with EUIPO, EURid contributes its expertise in domain names, helping businesses better understand how their online address connects to their brand identity, visibility and credibility. This guidance is particularly relevant for small and medium-sized enterprises looking to establish or develop their presence online.

Practical guidance for businesses

The Domain names, understanding your online presence guide offers businesses a starting point for exploring how domain names fit into their wider digital strategy. It encourages them to consider their online identity, the relationship between domain names and intellectual property, and the steps they can take to manage their digital presence responsibly.

For EURid, this collaboration is an opportunity to make domain name knowledge more accessible and help businesses understand the choices available to them as they build their online presence.

Explore the guides

Discover EUIPO's guide, developed in collaboration with EURid, to learn more about domain names and understanding your online presence.

Businesses and rights holders looking for more specific guidance on resolving conflicts involving .eu, .ею or .ευ domain names can also consult EURid's Guide to .eu Alternative Dispute Resolution (ADR).